Create an infographic from your research
An infographic is a highly visual document that displays your research findings in a clear and visually appealing way.
An infographic is for you if…
- Your research contains a lot of statistics
- Your numbers lend themselves to telling a story
- You want to bring your data to life
Use it to engage with government bodies, end users, industry representatives, the general public and the media.
Infographics are one of our most effective storytelling tools
By turning your research into an infographic you spark your audience’s interest and deliver knowledge instantly.
You can use an infographic to engage with government bodies, end users, industry representatives, the general public and the media.
‘An infographic is defined as a visualization of data or ideas that tries to convey complex information to an audience in a manner that can be quickly consumed and easily understood.’ (Smiciklas, 2012)
Turn your research into an infographic if you have a lot of data and you’re not sure how to best represent it in a meaningful way.
Case Studies:
Organisation: University of Sheffield
Topic: Classical music reviews
Audience: Industry magazines
2-page
Organisation: Fairtrade International
Topic: Monitoring Fairtrade’s impact on farmer communities
Audience: General public, communities
2-page
Organisation: University of Sheffield
Topic: The effects of music on those with sleeping problems
Audience: Media, the general public
2-page
Organisation: Fairtrade International
Topic: Theory of change
Audience: Internal stakeholders
2-page
Organisation: University of Birmingham
Topic: Social housing and wellbeing
Audience: Local government decision-makers
This example illustrates the continuous communication of results throughout the lifespan of a research project. Professor Lymer updated stakeholders yearly with a snapshot of the key findings using 4-page infographics. The target audience quickly absorbed what was going on without having to process a lot of information. The format also helped them navigate to the parts that were more useful for them, and identify what they wanted more information on.
Research support for universities, NGOs, government and other organisations since 2016:
